The Beginning
Sigmize was born from a simple idea, that A/B testing should provide clear, accurate answers anyone can understand.
Back in early 2025, we were running our own tests internally. We wanted to know what actually worked on our pages.
- Which pricing display converted better?
- Which headline drove more engagement?
- Which layout kept people on site longer?
We struggled to find a tool that delivered statistical accuracy while being straightforward to use.
Most platforms either overwhelmed us with unnecessary features or didn’t give us confidence in the results.
So we set out to build something better. We built Sigmize.
Sigmize is more than an A/B testing platform. It’s a system designed to help you run experiments, understand visitor behavior and make confident decisions based on real data.
Ever wonder where the name ‘Sigmize’ comes from? It is our own word, blending “sigma,” the symbol for reliable statistical measurement, with “optimize”.
Our Story
Simple Question
We started with a simple question. What if A/B testing just worked the way you expected it to?
You build variations of your pages. You tell the platform which ones to test. It handles the traffic split, tracks your goals and gives you a clear answer about which version performs better.
That’s what we needed.
- Statistical rigor without guesswork.
- Heatmaps and session recordings to fully understand the numbers.
- Works with WordPress and eCommerce platforms we were already using.
- Clean reports that showed real conversion signals, not vanity metrics.
So we launched Sigmize with a clear mission, to build an A/B testing platform that delivers accurate insights you can trust.
And the best part? We did it all while keeping the experience straightforward and your visitor data protected.
What We’ve Built
As we tested internally, the results were eye opening.
But beyond the wins, we built features that addressed the gaps we saw:
- Statistical measurement using sigma, so you know when a result is real and when it’s noise.
- Heatmaps that show where people click and scroll.
- Session recordings that reveal how visitors navigate your pages
- Auto sync with WordPress.
- Native integration with WooCommerce, Easy Digital Downloads and SureCart.
- Goal tracking for purchases, form submissions, page views and custom events.
Every feature was built because we needed it ourselves first.
Now we’re bringing that same clarity to everyone who works with websites, runs eCommerce stores, or manages client campaigns.
What We Believe
Even though Sigmize is new, the beliefs behind it are clear. We believe A/B testing should:
Deliver accurate, statistically sound results so you can trust your data
Respect how people work with tools they already use
Keep visitor information protected while giving you the insights you need
Free up your time to focus on what truly matters
Deliver clear results so you can make confident decisions
Our Mission
Smarter Testing, Better Decisions
To build a smart A/B testing platform to help people optimize with confidence and clarity.
Whether you’re a solo founder testing your first landing page, a fast growing agency managing dozens of client sites, or a large eCommerce team running continuous experiments, Sigmize helps you test smarter, decide faster, and grow further.
Our Leadership
Driven by innovation and a commitment to building tools people actually want to use, we work behind the scenes to ensure Sigmize is fast, reliable, and constantly evolving.
Sujay Pawar
Co-Founder
With a unique blend of technology, business and marketing skills, Sujay has repeatedly built innovative products that are market leaders.
Adam
Co-Founder
Adam has built some of the most loved software products around, powering millions of online businesses. He is the voice of our users at Sigmize.
Pratik Chaskar
Chief Operating Officer
Pratik is the backbone of the company. He’s a strategist, problem solver and specialist in leading and executing plans.
Rohit Patil
VP of Engineering
Rohit, our engineering mentor at Sigmize, drives innovation with his passion for A/B testing and eye for improvement.
