The 7-Day Homepage Optimization Checklist to Turn Visitors Into Customers

You have roughly 5 to 7 seconds to convince a visitor that your homepage is worth their time. 

During those few seconds, three things matter:

• Your headline answers the biggest question
• Your offer feels real
• Your CTA tells visitors exactly what to do next

Most store owners focus on design. That’s smart. But the words you choose can double your conversion rate. 

The difference between “Start your free trial” and “Start my free trial” generated a 90% increase in clicks. 

That’s not a small tweak. That’s the difference between 100 sales and 190.

This 7-day Homepage Optimization checklist breaks down the copy elements that actually move conversions with Sigmize A/B testing making the process simpler.. You don’t need to rebuild your homepage. You just need to rewrite it strategically and test

Day 1: Your Main Headline (Who It’s For, The Benefit, Why It’s Specific)

Your headline sets the tone for everything that follows. It’s the first thing visitors read, and if it doesn’t speak to them immediately, they leave.

A headline that converts usually contains three elements.

First, who it’s for. Call out the audience directly, such as “For store owners” or “If you’re a designer”. Specificity attracts the right readers and repels the wrong ones, which improves conversions.

Second, the clear benefit. Focus on a concrete outcome like “increase conversions” rather than vague promises like “improve your website”.

Third, why it matters now. Add a time frame or remove a common blocker, such as “without hiring an agency” or “in 30 days”. This reduces hesitation and creates momentum.

Compare these two examples:

A weak headline: “eCommerce optimization platform”.

A stronger headline: “Increase your store’s revenue without paid traffic by testing what actually converts”.

The second headline works because it targets store owners, promises a meaningful outcome, and removes a major objection around ad spend.

To test your headlines, write three to five variations. Use Sigmize to run a page variation test and split traffic evenly between them. 

Measure which headline attracts more clicks and which one drives more conversions. Don’t rely on instinct. Let the data decide.

Headline choice isn’t a minor detail. Conversion research consistently shows headlines influence roughly 36 to 40 percent of conversion performance. Getting this right on its own often lifts conversions by 10 to 20 percent.

Day 2: Your Subheadline (Proof Point, Credibility, Specific Outcome)

Your subheadline is where skepticism lives. Visitors believe your headline. Now they need proof it’s possible.

The subheadline should answer: “Why should I believe this?”

Formula:

• Proof point: “Used by 2,000+ stores” or “Trusted by agencies managing $10M+ in annual revenue”
• Specific outcome: “See a 15-25% revenue increase in your first month”
• OR expert credibility: “Built by the team behind [trusted tool]” or “Recommended by [industry expert]”

Example weak subheadline: “Fast and easy to use”

Example strong subheadline: “2,000+ stores already use this. Here’s what 15-25% more revenue per customer looks like.”

Specific numbers combined with social proof build trust. Trust drives conversion.

How to test it: Run 3 variations in Sigmize. One with a number, one with expert credibility, one with customer count. 

Which drives clicks to your pricing page or demo?

Day 3: Your Value Proposition (Why You’re Different, Quantified Benefits)

Your value proposition answers the most important question: “Why not use [competitor]?”

Most homepage copy says what you do. Good copy says what you do differently and why it matters.

Formula:

• What you’re different at: “Unlike other testing platforms, we…” or “Here’s what others miss…”
• Quantified benefit: “…let you test copy changes. Most see 15-30% AOV increases in the first 90 days”
• Remove friction: “No code required. Set up in 15 minutes”

Example weak value prop: “We offer A/B testing for your homepage” 

Example strong value prop: “Every percentage point of conversion rate equals thousands in lost revenue. We help you find those percentages. Our customers see 15-25% revenue lifts within 60 days without touching code.”

The second one: (1) Makes the problem feel real, (2) Shows you understand their outcome, (3) Gives specific metrics.

How to test it: Create 2-3 variations emphasizing different benefits. 

• One emphasizes “no code”.
• One emphasizes “faster results”.
• One emphasizes “cheaper than [competitor]”.

Which resonates most with your traffic?

Use Sigmize’s element variation test to show different value propositions to different visitors. Track which version drives the most demo signups or pricing clicks.

Day 4: Social Proof (Testimonials, Numbers, Authority)

Social proof isn’t optional. It’s conversion fuel. People trust other people more than marketing copy. User-generated content increases conversions by 102% when people engage with it.

Three types of proof that work:

Proof Type 1: Numbers

• “2,000+ stores trust Sigmize” or “Used by agencies managing $150M+ in annual revenue”
• Specific is better than generic. “Over 1,000 customers” beats “Join thousands”

Proof Type 2: Testimonials

• Customer name + company + specific result: “Sarah from BasicShirts increased her AOV by 22% in 45 days”
• Include a photo if you have it (humans trust faces)
• Focus on the outcome, not generic praise (“Great tool” doesn’t convert; “Increased revenue by 20%” does)

Proof Type 3: Authority

• “Featured in [Industry Publication]”
• “Built by the team behind [trusted WordPress product]”
• Partner logos (if applicable)

How to test it: Run 3 versions in Sigmize. 

• Version A: Only customer count. 
• Version B: One 1-2 sentence testimonial with photo. 
• Version C: Multiple testimonials (3-4 short ones). 

Which gets more clicks? Which drives more demo signups?

Day 5: Your CTA Button Text (Urgency, Objection Removal)

Your CTA button is the second most important element after your headline. But most store owners use generic button text: “Get Started” or “Sign Up.”

Specific button text tends to convert 47-90% better than generic text.

Formula for CTA that converts:

• Specific action: “See My Results” beats “Get Started”
• Objection removal: “Start My Free Test” beats “Start Free Trial”
• Personalization: “See My AOV Increase” beats “Learn More”
• Low commitment: “See In 5 Min” beats “Get Demo”

Why this works: “See My Results” tells a visitor exactly what happens when they click. There’s no mystery. “Get Started” could mean anything. 

That friction kills clicks.

Changing button copy from “Start your free 30-day trial” to “Start my free 30-day trial” (adding personalization) increased click-through rates by 90%. 

The word “my” made it personal. People trust personal.

How to test it: Use Sigmize’s element variation test to show different button text to different visitors:

• “See My Results”
• “Start My Free Test”
• “Try For Free”
• “See AOV Increase”

Which drives the most clicks? Which converts to customers?

Day 6: Trust Signals (Guarantee, Shipping Clarity, Support)

Trust signals answer the question hiding in every visitor’s mind: “What if this doesn’t work for me?”

Three trust signals that move conversions:

Signal 1: Guarantee

• “14-day money-back guarantee” or “60-day performance guarantee”
• Specific is better than generic. “Money-back guarantee” converts better than “Satisfaction guaranteed”
• State it clearly: “No questions asked” if that’s true

Signal 2: Support Clarity

• “24/7 email support” or “Live chat available 9am-5pm EST”
• Mention response time if possible: “Responses within 24 hours”

Why? Because people worry they’ll be stranded if something breaks

Signal 3: Implementation Clarity

• For software: “Set up in 15 minutes” or “No credit card required”

Why? Clarity removes friction.

How to test it: Run 3 versions in Sigmize:

• Version A: With guarantee + support + setup info
• Version B: With guarantee only
• Version C: Control (current homepage)

Which increases conversions most?

Day 7: Objection Removal (Address Buyer Hesitation)

Every visitor has objections in their head before they even get to your pricing page:

• “Will this actually work for my store?”
• “What if I don’t have time to set this up?”
• “Will it integrate with my current tools?”
• “What if I need help?”

Address these directly on your homepage. Don’t wait until they reach a form.

Formula for objection copy:

• State the objection: “You might be thinking, ‘I don’t have time to set this up'”
• Dismiss it: “Most stores are live within 15 minutes”
• Prove it: “No coding required. Point, click, test”

Example objection removal sections:

“Worried it won’t work for your store? We’ve tested this on 2,000+ stores across every vertical. See how your category typically performs.”

“Don’t have a developer? You don’t need one. Our customers set up their first test without any technical help.”

“Already using [competitor]? We integrate with most tools. Set up is usually 10 minutes.”

How to test it: Add 2-3 objection-removal FAQs to your homepage. Run an A/B test:

• Version A: Current homepage (without objection removal)
• Version B: Homepage with 2 objection-removal FAQs

Use Sigmize’s page variation test to split traffic 50/50. Which version converts more visitors to demo signups?

Prioritization: Which Elements To Fix First

You can’t test everything at once. Here’s the priority order based on conversion impact:

Tier 1 (Highest Impact):

1. Headline – 36-40% of your conversion rate
2. CTA Button Text – 5-15% impact
3. Value Proposition – 10-18% impact

Tier 2 (Medium Impact): 4. Subheadline – 10-15% impact 5. Objection Removal – 5-12% impact

Tier 3 (Baseline Building Blocks): 6. Social Proof – 5-10% impact 7. Trust Signals – 3-8% impact

If your homepage converts at 2.5%, your biggest wins come from testing headline variations first. Small headline tweaks often move conversions 0.3-0.5 percentage points. 

That’s 12-20% more customers from the same traffic, no new ad spend.

Then test: CTA button text and value prop while your headline test is running.

How To Test Using Sigmize

Step 1: Use Sigmize’s Page Variation Test

• Keep your current homepage as the control
• Create variations with updated copy
• Show 50% of traffic your current version, 50% the new version
• Run for 1-2 weeks or until you have statistical significance

Step 2: Use Sigmize’s Element Variation Test

• Test individual elements (button text, headlines, sections)
• Measure which gets the most clicks
• Combine winning elements

Step 3: Check Heatmaps & Session Recordings

• Use Sigmize heatmaps to see which copy gets attention
• Watch session recordings to see where people hesitate
• If they’re leaving after your headline, it’s not compelling
• If they’re ignoring your CTA, your button text might be invisible

Step 4: Share Results

• Export your winner reports from Sigmize
• Share via link with your team
• Download for client presentations or internal documentation

Start Your Homepage Test

Your current homepage might be leaving money on the table that you can maximize by testing to turn those visitors into customers.

Here’s what to do next:

1. Identify your weakest copy element – Use this checklist. Which is clearly your worst?
2. Write 3-5 variations – Don’t overthink it. Write variations that feel different.
3. Test with Sigmize – Page variation or element variation test. Let real visitors vote with their clicks.
4. Measure + iterate – Check heatmaps. Watch recordings. See where people hesitate.
5. Compound the wins – Fix element 1, then element 2. Each small win stacks.

Start with your headline. That’s where the biggest lever is. Test it this week. Track the results. You’ll see differences within 1-2 weeks of traffic.